This statement, above all digitally triggered articulation, gets me heading for a long line of grocery laden consumers with a human being at the end every time. 

I don’t mind the wait for an age-verifying assistant when purchasing alcohol. I can handle the complex ‘loose grocery’ and payment menu options (to be fair my teenage daughters have no problems here). But this loud, histrionic bellyache bugs me for the following 3 reasons…

Confusion – What does it mean? What have I done? I never once heard a checkout person use this phrase. I never once placed anything on a supermarket conveyor belt I didn’t intend to. 

Exposure – For the benefit of everyone within a 10 metre radius, this is the guy who can’t use the self-scanning checkouts. 

Guilt – This poor machine has no idea what’s going on and is struggling to make itself understood. An unsettled store-clerk will have to come along and calm it down so it can continue to transact with this clumsy human. 

In the crusade for efficient automation and artificial intelligence, it’s important to remember what we really crave is culturally and emotionally aware interaction. Compare “SIITBA” with the dulcet and charming character of the Post Office’s “Cashier Number # Please”. Not only is this a gratifying and calming reward for waiting your turn in the queue, but every time I hear it, I’m happily reminded of that Roger Moore stand-up routine by Jack Dee (Not Included). Roger Moore Post Office UK TV Commercial 

Subscribe To Receive Our Latest Blog Posts

* indicates required



/

( mm / dd )
Email Format

Please select all the ways you would like to hear from Gathering Momentum:


You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.